花玄木里是一家以面膜为主要产品的初创化妆品公司，其使用独有的植物油发酵技术开发了一些列面膜产品，因此找到YANG DESIGN对产品进行全面的品牌策略设计以及包装设计。

 

 

CHALLENGE
fervimori is a start up cosmetic company focusing on skin care products with it`s core and valuable new technology of fermented plant oil. This tech leads to a set of facial mask product, which needed branding and package design.
 

 

 

试用装设计
我们在包装设计中注重品牌在市场内的差异性和品牌识别的统一延续性，此次包装分为六个不同功效，因此我们采用品牌识别元素很好的将六款包装统一起来。 
此外，为了体现面膜天丝材质的轻薄以及品牌本身“有机”、“生命力”的调性。我们使用了水彩勾勒的外形代表六款面膜不同的植物成分，结合表面半透明的封装材料，使最终呈现的效果层次感丰富。

 

SOLUTION
As finished the brand system for fervimori, we continued the package design for their facial mask product. In the package, we adapted the main identity visual elements to be able to deliver consistent brand experience. 
On the other hand, we developed a set of water color pattern to represent the ingredients of the mask. The result is a combination of identity elements and water color pattern, which gives the package a light, nature looking. In addition, this set of packages includes six different patterns to represent six functions. Each of them has unique look, but they are part of a giant oil bubble if been put together. 
We have also used a half transparent material for outer layer, which gave the package a distinctive appearance.
 

 

 

 

在进行正式装的设计时，我们在试用装大胆夺目的试用装基础上进行了策略性的含蓄调整。

凸显了其纯粹的品牌气质、人性化的开启方式，以及材料印刷工艺的精致。使其在市场上不仅能与普通产品明显区分，更通过良好的用户体验培养到客户的品牌忠诚度。